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Diageo Reserve World Class awards 2014 best bartender in the world.


Diageo Reserve World Class Competition 2014, the international competition which brought “the best bartender in Romania” title to Aida Ashor, selected this summer in London the winner of the world competition from 48 finalists. The young bartender from Cluj managed to impress the judges and was among today’s best bartenders of the world and one of the 5 women in the international competition.


On the whole experience inside DIAGEO RESERVE WORLD CLASS™ competition, Aida confesses: “It was overwhelming in the best way. I met extraordinary people. I will now spend some time in Brasov, a place where I have a lot of friends and a place where I wish to raise the standards of quality bartending”. Her involvement in DIAGEO RESERVE WORLD CLASS™ competition opened plenty of possibilities for Aida, who is determined to raise the quality standards in Romania’s bartending and plans broaden her horizons internationally, in the future, due to her participation at DIAGEO RESERVE WORLD CLASS™ contest.

The Finals of 2014 DIAGEO RESERVE WORLD CLASS™ proved as a competition in which creativity, serving, talent and charisma of some of the best bartenders in the world were key in winning the coveted award. After a week of fierce competition, incredible craftsmanship, unrivalled creativity and exceptional cocktails, Charles Joly from The Aviary in Chicago, USA, beat 47 of the best mixologists from around the globe to be crowned the DIAGEO RESERVE WORLD CLASS™ Bartender of the Year 2014. 

The 2014 WORLD CLASS™ Finals consisted of a series of innovative challenges staged around Great Britain, starting in Gleneagles, Scotland, before travelling via the iconic Orient Express to London. Discovery was at the heart of the competition, a theme brought to life by the series of innovative challenges that immersed the 48 finalists in Great British culture and inspired them to create premium serves, using the world’s finest spirits, that told stories of places, people and the local history of this year’s host nation – the birthplace of WORLD CLASS™ over six year ago.

With Charles and the judges it was love at first sip, Charles impressed the jury with its first cocktail, but it was his unique and show-stopping signature serve that propelled him in the center of attention. The esteemed panel of judges included legends and luminaries of the cocktail scene such as: Dale DeGroff, Salvatore Calabrese, Julie Reiner, Steve Olsen and Gaz Regan.

On winning the most coveted trophy by all professional bartenders everywhere, Joly said: “Wow, I just feel totally overawed by this. I know it sounds like a cliché but to be announced as the DIAGEO RESERVE WORLD CLASS™ BARTENDER OF THE YEAR 2014 is like a dream – I half expect to wake up at any moment. The other finalists really are the best bartenders in the world today so for the judges to pick me as the winner is incredible. This journey didn’t start today at the ceremony, this week at the finals, or even last year when I entered the heats - it started many years ago when I first started working in a local bar. The flavours, the smells, the sounds, the techniques, the history, the theatre – I realized I did not want to create just another drink. I make drinks with my heart and it makes me happy to see customers happy. The possibilities open to a bartender are limitless, not just in terms of your career but your creations – the only limit is your imagination.”

Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE, said: “Right from the beginning Charles’ passion, creativity and unrivalled mixology skills blew the judges away. His desire to create unique serves that combined sophisticated tastes with innovative modern twists never faltered at any stage of the competition. It’s a real honor to have Charles as our 2014 Diageo Reserve WORLD CLASS™ ambassador, and I look forward to working with him in the future. Together we hope to inspire a new generation of mixology talent across the world, helping raise the profile of bartenders to where chefs are today.”

Charles Joly becomes the sixth bartender to be awarded the revered WORLD CLASS™ Bartender of The Year title, following in the footsteps of mixologists giants who have gone on to influence cocktail culture around the world, including David Rios, Tim Philips, Manabu Ohtake, Erik Lorincz and Aristotelis Papadopoulos. Charles Joly will now become a global ambassador for Diageo Reserve WORLD CLASS™, a role which will see him travel the world, educating and inspiring new talent whilst developing his own skills and knowledge through the different tastes and techniques they experiences along the way.

A premiere of this year’s DIAGEO RESERVE WORLD CLASS™ competition were the unique cocktails and food tasting sessions that took place in beautiful townhouse, an elite drinking experience that turned WORLD CLASS™ pop up in the spiritual home of fine drinking experiences this summer.


In 2015, the WORLD CLASS Global Final will travel to Africa for the first time, and take place in Cape Town, with a vibrant and cosmopolitan mixology culture, abounding in natural beauties and cultural diversity.