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about us

art of bartending

art of bartending

The Diageo Reserve World Class is the largest and most credible annual event in the bartenders industry. It is synonymous with pushing the boundaries of contemporary and experimental cocktail culture using the finest of ingredients and finest of spirits. It is transforming fine drinking culture around the world and is designed to inspire, educate and celebrate the world’s best bartenders.

Today World Class has become active in more than 67 countries and is a world renowned competition for the industry.

“Raising the Bar” and encouraging the improvement of standards of bartenders is central to the Program. Every bartender who competes in World Class goes through Brand Specific training in addition to Mixology skills and trends. The training is carries out by our Brand Ambassador and by third party experts adding to the credibility of what the program offers.

Each year we expand the content of the training sessions, ensuring it keeps up to date with changing Mixology trends. This model allows us to ensure our bartenders have extensive knowledge about the quality and heritage of our portfolio of brands and an understanding of how best to serve them to customers.

The bartending world is always mixing and evolving, therefore, we wish to transform and reinvigorate fine drinking experiences along with the cocktail culture and to showcase the latest mixology trends.

You will be competing with approximately 15 000 bartenders from all around the world. World Class is the only bartending competition with a truly global scope, a total portfolio offering and the industry’s finest gurus.

The global final has become one of the most coveted events in the industry and a gathering of some of the most influential people. Additionally, it provides a global stage for the best bartenders.